A dynamic marketing game. Attracting over 14,300 students since its launch.
Reaching out to more than 176 schools and embracing 31 different countries last year.
And growing more each year…L’Oréal Brandstorm is an international marketing game… a game which touches upon the core of the art of marketing… allowing students throughout the world to put themselves in the place of a L’Oréal brand manager and giving them the chance to innovate one of L'Oréal's existing international brands. Students use their marketing knowledge and creativity to develop an international brand strategy, design new packaging and develop a real communication campaign with a world famous advertising agency.

In 2006, students will develop a marketing strategy for Lancôme Bodycare and work with the international communication agency Publicis.

L’Oréal Brandstorm symbolises the tempest of ideas born from the imagination of young students, ideas that challenge the market, ideas that turn into products!

What's in it for the students?

 WIN !
Great prizes to be won !
The winning team from each country will be invited to Paris to participate in the
International Finals, the last step of the competition!
Once in Paris, the teams which win the International Finals, will be awarded a
splendid journey of discovery, learning and creativity – the possibility to visit a city of their choice.
Why not start your career with L'Oréal ?
If you enjoy your virtual experience as a brand manager, why not live it for real?
Throughout the game you will come regularly in contact with L'Oréal managers,
thus giving you a better chance to have an internship or job offer within the company

How to be a part of this marketing odyssey?

Which countries are participating ?