Play. Experiment. Innovate.

Play. Experiment. Innovate.

Join our 1st multi-field innovation challenge and make meaningful changes for you and for all.

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THANK YOU FOR PLAYING BRANDSTORM 2017!

 

 

 

 

Registrations are now closed.

We will be back in October 2017! See you then!

 

 

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THE 2017 CHALLENGE


DISRUPT MEN’S GROOMING WITH LIFE-CHANGING INNOVATION

This year in partnership with

L'Oréal Men Expert Logo

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WHAT IS BRANDSTORM?

Brandstorm is a multi-field innovation competition for students worldwide.
It has become a talent incubator that gives students the opportunity to receive professional coaching in the participation process.

 

 

 
  • 25,000 participants in 2017
  • 60 countries
  • 120,000 participants since 1992

 

 

Now it’s your turn. We want you to be part of innovation at L’Oréal!

2017 WINNERS

 

Brand Award Team CHEMERICAL from Thailand

Veerin Worakittisophon, Belle Ling, Journey Ling, from Assumption University

Their “Ultimate Men Bullet” offers a new shower experience for face, body and hair. With its non-liquid formulation the product is leak-poof and easy to carry. It’s environmental friendly (lightweight, biodegradable plastic). Their activation strategy includes gamification, a feature in the everyday life of many millennials.

     
 

Tech Award Team INSPER from Brazil

Luca Noto, Felipe Buniac, Matheus Marotzke from Insper University

Their concept is called “Unique”; the customer experience starts with a chatbot named LORI, which gives advice to customize the perfect formula that fits your needs. You buy the ingredients packed in the small capsules and put them in the dispenser which works as a blender. It is digitally connected, sustainable and versatile.

     
 

CSR Award Team LUMOS from Singapore

Hei Kern Leong from University of Technology & Design, Hei Mern Leong from National University of Singapore, Chernis Low from Nanyang Technological University

Their product “CARDIT” gives you all your grooming products in the size of a credit card. It is composed of nanocapsules with a small product quantity in each so it is very easy to use on the go. Customers can buy refill packs for it, therefore the usage of plastic will be considerably reduced.

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WORLD FINALS

AT THE L'ORÉAL HQ

IN PARIS


WHAT’S IN FOR YOU

  • AMAZING PRIZES
  • INCREDIBLE CHANCES
  • UNIQUE EXPERIENCES
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AMAZING PRIZES

Brand Award  10 000€

Tech Award  10 000€

CSR Award  5 000€

 

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INCREDIBLE CHANCES

Mentoring

Inspiring Coaches

Access to e-learning

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UNIQUE EXPERIENCES

Fly to Paris

Meet people from all around the world

Get to know L’Oréal

 

WANT TO JOIN?

Follw us on Facebook to stay informed when the registration period for Brandstorm 2018 opens!