THE 2017 CHALLENGE
DISRUPT MEN’S GROOMING WITH LIFE-CHANGING INNOVATION
This year in partnership with
WHAT IS BRANDSTORM?
Brandstorm is a multi-field innovation competition for students worldwide.
It has become a talent incubator that gives students the opportunity to receive professional coaching in the participation process.
Now it’s your turn. We want you to be part of innovation at L’Oréal!
Brand Award Team CHEMERICAL from Thailand
Veerin Worakittisophon, Belle Ling, Journey Ling, from Assumption University
Their “Ultimate Men Bullet” offers a new shower experience for face, body and hair. With its non-liquid formulation the product is leak-poof and easy to carry. It’s environmental friendly (lightweight, biodegradable plastic). Their activation strategy includes gamification, a feature in the everyday life of many millennials.
Tech Award Team INSPER from Brazil
Luca Noto, Felipe Buniac, Matheus Marotzke from Insper University
Their concept is called “Unique”; the customer experience starts with a chatbot named LORI, which gives advice to customize the perfect formula that fits your needs. You buy the ingredients packed in the small capsules and put them in the dispenser which works as a blender. It is digitally connected, sustainable and versatile.
CSR Award Team LUMOS from Singapore
Hei Kern Leong from University of Technology & Design, Hei Mern Leong from National University of Singapore, Chernis Low from Nanyang Technological University
Their product “CARDIT” gives you all your grooming products in the size of a credit card. It is composed of nanocapsules with a small product quantity in each so it is very easy to use on the go. Customers can buy refill packs for it, therefore the usage of plastic will be considerably reduced.
AT THE L'ORÉAL HQ
WHAT’S IN FOR YOU
Brand Award 10 000€
Tech Award 10 000€
CSR Award 5 000€
Access to e-learning
Fly to Paris
Meet people from all around the world
Get to know L’Oréal
WANT TO JOIN?
Follw us on Facebook to stay informed when the registration period for Brandstorm 2018 opens!